Carpet Choice National Rollout

In Early 2011 Carpet Choice undertook a major development decision to change their name to Choices. Their vision was to extend their range with more products, colours, textures and styles to provide customers with more opportunities to find the floor they’d been searching for. To be a supplier of Choice so to speak.

As a trusted Partner, Concept Displays worked very closely with the team at Choices to develop and roll out a National campaign across a number of mediums from innovation to installation to reinvent this Australian Giants image in a very competitive and every changing retail Industry. The campaign was challenging in many aspects from design to logistics but was also very rewarding to see the concept come to life and exceed expectation with a rollout to over 100 retail sites nationwide.

The results really speak for themselves. A fresh, strong new corporate branding that reflects Choices progressive growth and will hold them instead as one of this Country’s leaders in their field.

"Concept were instrumental in making our Brand change a success. They took ownership of every minute aspect of the project and made sure the job was a triumph. Thankyou Concept Displays on a job well done!" - Stephen Perry, Choices (Group Manager - Marketing)